How can environmental betterment and commercial advertising—two often opposing forces—come together for good? With this challenging question in mind, I and a group of other University of Oregon advertising students created and proposed a speculative ad campaign for the cloth diaper brand Bambino Mio with one central idea: Bambino Mio enables families to invest in what truly matters, saving for the future while protecting the planet.

Fellow collaborators included Peter Zaharie, Sammy Cohen, Bethany Glick, Jenni Ruiz-Medina, and Andrew Ketah.